One of the oldest networks of stores for cosmetics and fragrances in Armenia, Mary Parfum’s branding was implemented over a decade ago. Even though the company has grown so far, its appearance stayed the same.
Our challenge was to create a new branding which should represent the heritage, meanwhile communicate the freshness and modernity of the company. It was also vital to emphasize the nobility of the brands represented by the company.
Thus, we have sustained the color palette used in the previous logo adding some modern touch. Four key symbols were introduced, which are intertwined with the letters of the company’s name.