Discover | Branding
Discover is a project to create the brand for a new line of deodorants for teenagers.
The objective was to create a strong brand with a powerful graphics and a convincing speech, showing the adventurous character that identifies the teenagers today.
For that reason, the concept is 'Urban adventure', taking as resource the graphics used by some rural tribes to fuse it with the urban concept and develope an innovative brand with a mixture of the two worlds, especially for young people.
¡THANK YOU!
