Community Environmental Council roots are right at start the environmental movement over 30 years ago with the first Earth Day in the nation. The Santa Barbara based non-profit approached us looking to create a promotional video that would break their yearly cycle of recruiting local video production teams to cut together previous event footage into a local cable ad.
Working with producer Katlyn O'Leary, I developed a chalkboard stop-motion and timelapse oriented approach that would be both visually captivating and timeless with use of caricatures of events instead of actual footage of events. The voice over can be swapped out year to year and sponsor logo's added digitally to create a template for repeat use.
Style frames created in Photoshop
Caricatures of event highlights to replace event footage
Digital text and logos allows the spot to be easily updated year after year.
Animation proof of concept
Google Earth projected on the chalkboard to provide referene for the Earth animation
Handsketched layout shot with phone and projected on screen for timelapse reference.
