"A brand encouraging children to become young changemakers"
Ashoka x Room to Read
In 2022, “Ashoka” and “Room to Read” launched the ‘Becoming A ChangeMaker’ book series.
We feel very honored to be given the opportunity by Ashoka to design the ‘Becoming A ChangeMaker’ logo. Ashoka envisions a world in which everyone is a changemaker. These books were donated to around 5000 schools in Indonesia. We hope this program will give birth to many young change makers in the whole nation.
The logo showcases a shelf with three books that are knocked over. It is inspired by the term called ‘Domino Effect’. A chain reaction that occurs when pushing the first domino, the next domino in line will be knocked over and continues so even further. Meaning that children who read these books can become changemakers that can give an impact on Indonesia continuously just like the
domino effect.
Category: Social Impact
