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Identity project for fashion brand Reiss. Create identity guidelines, logo, tags, gift cards and a bag. All directed towards a specific consumer.
Ethics & Issues
This project tackled the ethics within Graphic Design. The brief was to create an identity for the fashion brand Reiss. This included creating a logo, set of identity guidelines, swing tags, gift card and bags. We were given consumers and told to design toward them, mine was a young, upper-middle class male.