Setting off a craze of literature and art of England Morphy Richards
The secret of innovation lies in breaking prejudices. The collaboration of Morphy Richards and
the Majolica series spans 700 years and reinterprets the contemporary “table art” through the
fusion of three pottery dishes. Majolica’s prints come from pottery plates, most of which have been deformed, so many collaboration styles are very conservative. The magic of the “Food Renaissance” series is that it does not destroy or copy artworks, retaining the authentic artistic texture to the greatest extent. Suitable for female users, the design selects the exquisite and elegant Bella Donna pottery plate, supplemented by the great motto of “Nothing in the world is reaped without hard work, ” which is in line with Morphy’s brand concept of illuminating life with creativity.
绝妙解构元素 掀起英国摩飞文艺风潮
创新的关键，就在于打破偏见。摩飞与马约里卡系列的联名，跨越700年通过三个陶盘的融合创作，重新演绎出当代的「餐桌艺术」。马约里卡的印花来自陶盘，多数发生了形变，所以很多联名的操作很保守。「食艺复兴」系列的绝妙处在于没有破坏和复制艺术品，最大化保留了真实的艺术肌理。贴合女性用户，选取精致典雅的贝拉唐娜陶盘，辅以“世上无不劳而获”的传世箴言，契合摩飞创意点亮生活的品牌理念。
