Refresh the identity of a Pennsylvania based epoxy flooring & countertop coatings company with focus on elevating the brands' awareness throughout the Pittsburgh area — distancing itself from its immediate competition.
Here we crafted a unique brand identity, and established a new tone of voice for the company. Rather than shying away from the raw and rugged reality of pouring epoxy, we set about finding ways to enhance the visibility of their services and show their true elegance.
The result visually alerts the audience with caution while expressing superior craftsmanship within any space. This made the end results itself stand out from its competitors, and breathed new life into pouring epoxy.
- Art Direction
- Logotype Design
- Brand Identity
- Execution of Marketable Materials
Client: Continental Epoxy www.alanknight.co 2022