Working for a global celeb like Ricardo Kaká means take care of global issues and intercultural marketing on social media. We reorganize the tone of voice and setup the first step to launch the Ricardo Kaká as a strong social brand. Connecting the touch points to deliver a unique and multilangual message has been the main point of our strategy.

 

Results: +500% brand awarness and social engagement, +50% new followers on all touch points (from 15M to 25M).