A whole new era in the life of the Georgian National Football Team has begun.
For the first time in the history of Georgian football, the national teams now have unified brand platform.
After a series of research and interviews, the brand’s new ideology has been formed, creating a strong brand platform, standing on the idea of constant self-development - the team which consists of strong individuals that strive to perform their best every day. The brand platform was followed by a new visual identity, with the brand archetype being a Hero, reflecting the new philosophy and strengthening the main message - I am Georgia.
The visual symbol representing the brand identity is a hero - St. George - a symbol represented in the national heraldic emblem of Georgia, defeating his own weaknesses and inspiring others with his strength.
The visual style consists of unique patterns that harmonically combine the Georgian characteristics and unique symbolics with the brand’s identity.
And finally, according to the new brand platform and visual identity, the team's new kit design was created, which reflects the overall spirit and philosophy of the brand, while meeting the todays trends.