Fox Pop Kids is an Australian brand focus in tableware and kitchen accessories for kids that aim to provide cute and fun products align with sophistication and good design to make mom, dad and kids happiest each meal.
The logotype is a clean and modern line-based typography that was crafted exclusively for Fox Pop Kids.
To balance the sophistication of the typace, a quirky playful and cute fox mascot was bring to life.
But the fox didn't come alone, he called his friends to play with him.
As a dynamic brand, it is possible to explore the playfulnes from small one color version to a full color illustration.
