In the quest to increase revenue, marketers’ initial thought is to find more customers, but that’s not the only method to increase revenue.

If you increase the value of your Average Basket Value (ABV) or average order value (AOV) as it’s often referred to, rather than (or instead of) trying to attract new customers, you’ll be able to get more value from your existing customers. It means you can increase the size of your business without putting advertising, marketing, or other expenses to the sky.

Average Order Value, eCommerce SEO, Marketing