Engineered for high-performance, SoundBase™ acoustic underlays significantly reduce both impact and airborne sound. Providing apartments, hotels, education facilities, public spaces, and commercial developments with exceptional sound insulation.
I was asked to create the new brand identity with the core focus highlighting the sound reducing properties of the product. Pulling out the "dB" from the name which is used to represent sound decibels and extending out the letter, highlighting the product - an underlay acoustic layer. I used this graphic device to distinguish between the three separate products, using 3 unique and contrasting colours to make each distinguishable from each other.
Product Labels
Alternate Product Labels
Product Brochure
Product Mock Up
