Graphic Design work for FLOR, Inc.
Digital and print
Creative Direction: Marcus Wiedenhoeft
Photography: Bruce Quist
As the contract designer for FLOR, I created digital marketing material including emails, digital ads, social media campaigns, website graphics and web page layouts. I also worked on printed store signage and marketing pieces.
Email Template Redesign
Header given a softer, sophisticated treatment using more whitespace and grayscale. Free Shipping incentive highlighted through color. Overall increase in whitespace allows for more creative use of space, whether room photography or other graphic elements. Provision for additional length, where needed. Footer elements coordinate with header and reflect FLOR brand.
Previous Email Template
Design utilizing established template; embellished headline typography treatment to illustrative effect.
Among top-performing emails for conversions. The established general marketing email template, given
a refinement, is seen below.
Among top-performing emails for conversions. The established general marketing email template, given
a refinement, is seen below.
Color Blocking: Email and Landing Page
Utilized negative spaces for blocks of color in seasonal palette to strengthen decorating concept.
Also among top performing emails for conversions.
Also among top performing emails for conversions.
Go Nautical: Email, Homepage, and Landing Page Layout
Whimsical choice (and manipulation) of stock illustrations used to strengthen nautical theme.
Layered Rug Landing Page Layouts
Webpage layouts to help customers visualize layered rug concept. Various iterations incorporate
close-up shots and above-view maps to illustrate compositions of featured rugs in the room photography.
close-up shots and above-view maps to illustrate compositions of featured rugs in the room photography.
Catalog Requester Email Series
Colorful email templates for customers new to brand; hand-lettered headlines support friendly message.
Digital Ads
Display/retargeting ads for new and existing site visitors.
Tumblr Page Template
Layout designed for application on photo blog. Muted FLOR brand colors and minimally-treated icons allow product photography to take center stage. Three-column format also allows for photos to be displayed at a larger size than similarly functioning company Tumblr sites.
Olapic Widget Design
A platform that allows customers to share their photos of product — I worked on the "widgets" that integrate across the site, including a full gallery page, upload process, homepage viewer, and specific product view. Using Olapic's best practices, I interpreted how these would feel as part of the brand. Insets show actual implementation.
