In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfinder’s team to develop a launch strategy and campaign that would help simplify the many ambitious aspects of the Viewfinder app.
 
We led creative direction, photography, concept development, casting, and merchandising to produce a lifestyle campaign, in addition to designing and directing the Viewfinder website, a completely responsive ‘home’ and ‘tour’ destination for communicating emotion and function. Viewfinder was acquired by Square just a few months after launch.
 
 
Please visit our website for more. 
 
 
© 2014 Pemberton LLC, New York
 
Credits:
Copywriting: Emily Bina
Photography: Nick Onken
Talent: Tristan Griffin, Alex Rubio
Talent: Bryce Draper, Adam Porter
Talent: Ariana Jasuta, Yasmin Daguilh
Viewfinder
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9434
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Published:

Viewfinder

In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfind Read More
374
9434
16
Published: