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    In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfind… Read More
    In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfinder’s team to develop a launch strategy and campaign that would help simplify the many ambitious aspects of the Viewfinder app. We led creative direction, photography, concept development, casting, and merchandising to produce a lifestyle campaign, in addition to designing and directing the Viewfinder website, a completely responsive ‘home’ and ‘tour’ destination for communicating emotion and function. Viewfinder was acquired by Square just a few months after launch. Read Less
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In 2013, Pemberton worked with Viewfinder to help define, distill, and communicate their service to the world. We worked integrally with Viewfinder’s team to develop a launch strategy and campaign that would help simplify the many ambitious aspects of the Viewfinder app.
 
We led creative direction, photography, concept development, casting, and merchandising to produce a lifestyle campaign, in addition to designing and directing the Viewfinder website, a completely responsive ‘home’ and ‘tour’ destination for communicating emotion and function. Viewfinder was acquired by Square just a few months after launch.
 
 
Please visit our website for more. 
 
 
© 2014 Pemberton LLC, New York
 
Credits:
Copywriting: Emily Bina
Photography: Nick Onken
Talent: Tristan Griffin, Alex Rubio
Talent: Bryce Draper, Adam Porter
Talent: Ariana Jasuta, Yasmin Daguilh