It was the passion for cars and a strong interest in Porsche brand that made me think about this project aimed on demonstrating my User Experience and Web Design skills.
The idea was to create a unique experience and immerse users while taking a journey through history of Porsche. The whole experience is built on decade music and parallax scrolling showing evolution of Porsche.
Redesign
Originally PORSCHEvolution was published in February 2014. In December 2014 I have evaluated this project again and realised that: it does not reflect my experience anymore, the design is a bit boring and Google Analytics didn’t look so interesting.
Therefore, I have decided to rebuild some elements on the website such as the top bar, left menu and the landing page. Actually designing the new landing page was very exciting, as I have tried to create almost a ‘PlayStation’ game experience with flashing ‘START YOUR JOURNEY’ text to immerse page users. That also involved removing all distractions like a menu and a top bar.
Promotion and Awwards
When the redesign was done, I have focused on a promotion of PORSCHEvolution. I have entered a competition for Awwwards The Best Website of The Day and even though I didn’t win the best price I was Honourably Mentioned!
In the end, the promotion paid off and PORSCHEvolution had more and more visitors every day. Statistically, the version before redesign had from February 2014 till December 15th there only 750 visitors. On the other hand, the redesigned version had in only 1 MONTH over 8.000 visits! And the number still grows as people are sharing and retweeting the website.
To open the website click here.
