Are We What We Wear" is a branding project that challenges the concept of the wardrobe and how it is used to express who we are as individuals. The brand encourages people to question their clothing choices and the messages they convey.
The project focuses on creating a thought-provoking visual identity that captures the essence of the brand's message. The branding features a minimalist color palette of black and white with clean typography to convey the brand's simplicity and clarity of purpose. The use of bold and striking imagery evokes a sense of confidence and individuality.
The project includes a range of marketing materials, such as social media posts, posters, and a website that showcases the brand's message and values. The website features interactive content that encourages visitors to explore and question their own wardrobe choices. The project aims to create a community of individuals who are willing to challenge societal norms and the status quo of fashion.
"Are We What We Wear" is a brand that represents the individual's journey towards self-discovery and personal expression. It is a call to action for people to reflect on the messages they convey through their clothing choices and to challenge the limitations of societal norms.
