Punt Verd Mòbil Didàctic
Visual Identity, Illustration and Art Direction
The Puntos Verdes Moviles are electric vehicles from the Ayuntamiento de Barcelona that navigate through all the neighbourhoods in the city to recollect special residual waste.
In the 96 stops the residents can leave their residual waste that cannot be thrown in the normal containers in the street.
BRIEF
Create the new visual identity for the new Punto Verde Movil Didactico:
That has the informative, divulgate, and educational character that visually transmits the class of the waste that is collected in the lorry.
Communicates that the Ayuntamiento de Barcelona is committed to the city and the environment, because of this the launch of the new model of Punto Verde Movil: an electric vehicle that betters the recycling process and facilitates the access to all of the residents.CONCEPT
The writing on the truck, “Punt Verd” has been constructed by utilizing the green corporation of Barcelona Mediambient with images of the concrete residual waste.
To also communicate that the vehicles are electric, the image of a cable has been used, which writes the word ¨mobil¨ as well as an image of a plug on the back side.
