The Toy Museum in Stockholm is a place where parents can spend time with their children. The museum is located in the rock, there are more than 40,000 exhibits in the collection. In the museum you can visit an exhibition, go to a cafe and celebrate a child's birthday.
Stockholm Toy Museum is Europe’s biggest collection of toys and comics. The collection of toys accounts for 40,000 objects. The idea of new STM identity is based on the act of constructing and playing with toys (strokes). Similar to when children have toys, they can create numerous variations of games. I made 50 different illustrations of toys which became the main element of the style.
The identity font is Neue Kabel Book created by Marc Schültz for Monotype. Neue Kabel — is a geometric sans serif typeface that was designed by Marc Schütz. It combines both playfulness and calmness.
The identity is made for both parents and their children, thus, I was trying to make comprehensive communication for these categories. Pictures of toys help children to understand information faster and easier. Big typography makes identity more adopted to the urban environment and helps children to read information about museum activities as well.