When the holiday arrives, what is your first Airline choice?
Mine is Lift Airlines, not only because I was required to design a 15-20-second-long motion graphic to promote their “The holidays are here!” campaign, but because I know that they would start my holiday perfectly. The motion graphic had to raise brand awareness and be entertaining and engaging.
Everyone wants to make their significant other happy, which is what makes the concept of the motion graphic relatable. The one party is expecting that the other party has already planned them the perfect trip, but they haven’t. As the one talks about perfection and the other frantically starts planning, the phones AI picks it up and suggests Lift Airlines, specifically Lift Premium. The rest of the motion graphic “brags” about how great Lift is and why the couple should fly with them to start their perfect Holiday!
The motion graphic speaks directly to my style of design, simple and effective. It has many adoring qualities, and it is fun to look at. It really suites my brand concerning the bold colour and big typography. Designing this motion graphic developed my skills in Adobe Illustrator and Adobe After Affects , it also developed my storytelling skills.
