Froot Loops
'Jumbo Snax'
We loved being able to take our Frootloops characters all the way to the final frontier! Crafting both a real-world and a fantastical journey into space gave us the opportunity to expand everything that is possible for Frootloops Snax. From rings of sugary crystals to massive nebulas and gravity-expanding planets; we loved it all.
"We had so much fun creatively imagining the Froot Loops worlds in the previous campaign that having the opportunity to push ourselves, the visual world, and the characters all under the narrative of a space adventure allowed us to expand every detail big and small."
Process
"We wanted to make sure every detail got the same level of attention creatively as well as in craft. From illuminated buttons on the spaceship's control panel and the kids' new spacesuits to the bumper stickers on the family car."
Development
"A space film doesn't exist without FX. So accordingly, we splurged a bit. From the gravity-defying sugar crystal rings, to the tiny froot loop shaped thrusters. Our team brought real particle dynamics to our stylized Frooter Space, resulting in a familiar world, yet ownable to the Froot Loops brand."
Design & Animation: Scholar
Creative Director: Chace Hartman
Art Director: Liam Elias
Managing Director / E.P.: Anne Skopas
Executive Producer: Kate Aspell
Head of Production: Nakia Cooper
CG Supervis0or: Matt Berenty
Senior Producer: Andrew Rindlaub
Designers: Leah Evans, Felipe Hansen, Helen Slavutsky, Laura Yan
2D Animators: Sam Bachman
Model/Texture Artists: Matt Berenty, DJ Kim, Atsuki Hirose
Lead Animator: Han Hu
3D Animators: Han Hu, Stephen van Wyk, Michael Sime
3D Rigger: Nico Sanghrajka
Lighters: Matt Berenty, DJ Kim, Kevin Lu
Dynamics/FX: Kirt Critoph
Compositing Lead: Rachel Moon
Compositors: Rachel Moon, Chu Chu, Herculano Fernandes
Matte Painters: Tae Kim, Teun van der Zalm
Storyboards: Daniel Colon
