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The Basics of Business Strategy

Scott Gelbard | The Basics of Business Strategy
Due to the emergence of COVID-19, many companies have put their long-term planning on hold. It’s no longer feasible to start planning for the future right now, and the disruption caused by the pandemic has only added to the urgency. However, even amidst the disruption, we still need to consider what the future will look like.

Before starting planning for the future, it’s important that we first identify the areas of concern that need to be resolved. Then, we need to come up with a strategy that will allow all of our departments to come together seamlessly.

There are various types of business strategies that can be considered when it comes to planning for the future. These include a corporate strategy, a functional strategy, and a business unit strategy. Having all of these together will allow you to confidently say that you have a well-defined long-term vision.

The Basics of Business Strategy
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The Basics of Business Strategy

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