Emily Hunter: Makeup Artist
Branding | Logo Design
Branding and logo design for Makeup Artist: Emily Hunter.
Brief: Create a logo combining feelings of both professionalism and creativity, using a pastel pink and pastel blue colour palette. Particular focus on typography; create a cursive lettermark while also incorporating circular elements.
Client: Emily Hunter – Makeup Artist for Media & Performance.
Final Deliverables: Final logo, supplementary graphic assets, colour palette, branded heading / label text boxes.
Working with typography and vector graphics.
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Software Used: Adobe Illustrator, Adobe InDesign.
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Initial ideation – sketches
Sketches provided by Emily Hunter, acting as a springboard for initial typeface and style exploration.
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Initial ideation – typefaces
Exploring "Emily Hunter" written in a variety of typefaces.
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Logo Development – lettermark + colours
Emily decided to progress with the Samantha Italic font found during the initial stages of this project. Exploration into pastel pinks and blues (including darker accent colours) was then initiated and trialled within this chosen font.
Client Comment: "Wow all these design are beautiful, love how you have connected the E H it flows so well."
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Logo Development – revisions + graphic assets
Emily chose her favourite colour variation and logo composition from the previous stage of this design process. This chosen colour variation (pastel pink) was then applied to the chosen composition, typographic discrepancies were adjusted, and the addition of a circular background element was further explored using this chosen colour palette.
Client Comment: "I love design number 10 :) thank you so much it looks brilliant, how exciting!"
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Final Delivery + Implementation
Final deliverables: final logo, supplementary graphic assets, colour palette, branded heading / label text boxes.
Emily proceeded to implement the final logo design on her professional Instagram page.
Testimonial:
"Thank you so much for creating my beautiful new logo, I absolutely love it! You are so talented and have been such a pleasure to work with. I would highly recommend Alex and her work."
~ Emily Hunter
Makeup Artist for Media & Performance
