www.breakherchains.com
Tens of thousands of women in Egypt are sentenced to prison every year. Their crime? Not being able to pay debts, sometimes amounting to only a few dollars.
These women are simply known as “Al Gharemaat” or “The Fined”.
These women are simply known as “Al Gharemaat” or “The Fined”.
Inspired by their heartbreaking stories, each NFT carries a powerful meaning and the way to set a woman free and reunite her with her family.
The NFTs in the “Breakchains with Blockchain” collection are priced at the amount of money needed to pay off each woman’s debt. The first collection was a massive success, with 17 NFTs sold, and 17 Mothers reunited with their families.
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Agency: Horizon FCB Dubai
Role: Senior Art Director + NFT/Blockhain Consultant
Role: Senior Art Director + NFT/Blockhain Consultant
