I-6 F1 • Inmarsat's new satellite (an Ogilvy brief)

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I-6 F1 • Inmarsat's new satellite launch

This live brief was developed in collaboration with Ogilvy UK, a leading design agency that champions borderless creativity. It consisted of developing a brand identity and campaign for the launch of Inmarsat’s new cutting-edge tele-communications satellite, I-6 F1. This brief was all about the launch of I-6 F1, so I created assets that evoked the dynamism and excitement of that moment. I developed an identity around the icon I created for I-6 F1, which uses it to create a modular variable grid. This allowed for a versatile and experimental visual communication system, a new avenue, full of potential, for Inmarsat. The deliverables included a logo, mission patch, key visual, posters, social media assets, as well as a pitch deck for presenting the new visual identity to the client.