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    This press folder flaunts the classic Hersheys logo and the Hersheys brown already rooted in our culture’s memory. A subtle warmth in color makes… Read More
    This press folder flaunts the classic Hersheys logo and the Hersheys brown already rooted in our culture’s memory. A subtle warmth in color makes the glossy surface appear to have a chocolate texture. The inside pockets play on the nostalgia of classic Hersheys foil wrappers, suggesting the reader is about to unwrap something exciting. The press release letterhead resembles Hersheys’ vintage candy wrappers. Read Less
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Conceptual Self-Initiated Promotional Folder
HERSHEY'S

I am notorious for my love affair with chocolate so it should be of no surprise to friends and family that this design came from me. This press folder flaunts the classic Hershey’s logo and signature brown already rooted in American history. A subtle warmth in color makes the glossy surface appear to have a chocolate texture. The inside pockets play on the nostalgia of classic Hershey’s foil wrappers, suggesting the reader is about to unwrap something exciting.