子今青团是一款从传统文化中推陈出新，面向现代年轻消费者的传统糕点。
“青青子衿，悠悠我心”是《诗经》中表达恋人对彼此的思念，而传统文化中的“青团”亦表达对故人的怀念之情，两者异曲同工。品牌名从诗句中汲取灵感，随命名：子今。今：即当下，当下的文化糕点。
包装的视觉设计从青团的造型出发，提取出核心视觉元素：圆。通过对不同口味的理解，圆也对应的采用不同的图案和颜色去表现，通过固定的排版来体现家族感。
作为传统文化的一部分，子今品牌以新的面貌、创新的口味让年轻一代品位传统文化。
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Zijin Qingtuan is a traditional pastry that has been introduced from traditional culture and aimed at modern young consumers.
"Qingqingzijin, leisurely my heart" is the "Book of Songs" to express lovers' longing for each other, and the "qingtuan" in traditional culture also expresses the nostalgia for the old person. The two are similar in effect. The brand name draws inspiration from the verse, followed by the name: Zijin. Jin: the present, the present cultural pastry.
The visual design of the packaging starts from the shape of Qingtuan, and extracts the core visual element: circle. Through the understanding of different tastes, the circle also uses different patterns and colors to express it, and the family feeling is reflected through a fixed typesetting.
As a part of traditional culture, Zijin brand makes the younger generation taste traditional culture with a new look and innovative taste.
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Concept:Xiang hailong
Creative:Xiang hailong
Design:Xiang hailong
Creative:Xiang hailong
Design:Xiang hailong
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