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    Nestled on the southern edge of the Nebraska Sandhills, the Lazy S Ranch has been producing Irish Black Cattle for over two decades. This small, … Read More
    Nestled on the southern edge of the Nebraska Sandhills, the Lazy S Ranch has been producing Irish Black Cattle for over two decades. This small, family-owned business has a long history of award winning cattle that range from breeding stock to market animals. What the Lazy S Ranch lacks in overall production size, it makes up for with outstanding animal quality, giving it a distinctive advantage in the marketplace. When it came to establishing the brand for the Lazy S Ranch, the main focus was to develop an identity mark that would convey the solid history of the business, while keeping it fresh enough as to not appear dated. Flexibility was also a key component of the design since it will be used in both digital and traditional printing mediums. A crest concept is the basis for the primary logo that will be used on most of the marketing materials. This has allowed for numerous offshoots of the original mark while keeping the auxiliary identity marks in the same family. The actual cattle brand (the Lazy S) was incorporated into many of the graphics which instantly added another layer of credibility to the identity mark. Read Less
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