T E L L M E M O R E
CLIENT
Concept work for student project
CATEGORY
Brand
WORKS
Branding, Logo, Art Direction, TypesettingBranding, Logo, Art Direction, Typesetting
LOCATION
London, UK
BRIEF
Adam Thomas needs an identity that feels inclusive, reflects the authenticity of his knowledge. It has to shift away from the chain store coffee experience. He wants people to experience and enjoy a variety of expertly selected beans offering intriguing flavors. He also wants this store to be the opportunity to connect with other coffee connoisseurs.
APPROACH
Tell me more is a home where you can share your latest anecdotes while learning more about coffee. The brand is set to feel intriguing, elegant and friendly. The big idea around which it was built relies on a legend: the effects of coffee would have been discovered in Ethiopia thanks to a goat. The logo accompanying the wordmark is an abstract simplification of a goat's head.
