ZESTYGRAMS

At getmezesty.com users could choose from mad-lib style drop down menus and send personalized “zestygrams” to their friends via facebook connect. We wrote hundreds of possible combinations sure to make people LOL, share, make another one, and LOL again.

 

A ZESTIER KIND OF COOKBOOK

In the second phase of the campaign, the Zesty Guy came back with a cookbook featuring spreads for each flavor of dressing and a chance for fans to win a hard copy.