Nina Bell's profile

Mission Statement Creation

Mission statement, manifesto, ethos - whatever you want to call it, you've got one already. You just need some help putting it into words. It is so important to convey your values to folks through your website, and once you've got a targeted and concise statement you can use it to set goals and choose what to focus on. I'll take great pains to write in your voice - one that is consistent with the rest of your website or other content, and I'll even throw in a bonus "30 second elevator pitch" for you to use at those netyworking events we all love.

What's included:
- Initial consultation discussing your budget, business details, concept and story
- Contract with clear specs, pricing, and a detailed schedule with draft and final delivery dates
- In depth questionnaire and analysis of your business identity, values, and mission which will help me craft your statement with appropriate direction and tone
- First draft of your mission statement and 2 major revisions, each emailed
- Final mission statement emailed for your approval
- Bonus! Distilled "30 second elevator pitch" version of your mission statement

Contact me to get started!
2-4 weeks delivery after signing of contract.
 
You can get a sense of my writing style below, or by checking out some of these links:
Tweedle Press Mission Statement
Is Eating Local Better Than Eating Organic?
Blog entry published in 2009 on www.chicagolocavores.com
 
There is an ongoing debate on this very topic, but we think most people would agree that locavores tend to get the best of both worlds. Organic farming practices certainly reduce the amount of pesticides, hormones, antibiotics, and other chemicals in our food and land, and it's a great place to start. In fact when the term "organic" first started being used, it DID mean everything people thought it meant: small, thoughtful farms working in harmony with nature, the use of heritage and heirloom breeds, and fresher, more nutritious food. As soon as corporate agriculture got ahold of the movement, however, it lost sight of its roots. How long can we really cling to the picture of lush, rolling hills on the front of a TV dinner that contains organic high fructose corn syrup, organic "flavor enhancers," and organic mechanically separated meat nuggets? It pretty much misses the point.
 
When you take into account that most of our country's organic produce is grown in California or flown in from South America, the final remaining illusion of organic's earth-friendly image is shattered. As we all know, the burning of fossil fuels during transportation is among the biggest contributors to climate change, not to mention all of the oil "fueled" wars and other nastiness it creates. By eating local, we attempt to reduce the amount of food miles from the field to our plate. This serves the dual purpose of our food burning less fuel calories and retaining more of it's nutritional value and taste. While it has yet to be scientifically proven that organic food is actually healthier for you, the industry certainly wants you to think so. What is true is that in order for organic produce to survive the long trip from where it's grown to your local Whole Foods, it generally needs to be harvested before its peak. It doesn't take a genius to figure out that a tomato bought at a farmer's market several hours after being picked is going to be tastier than a sad, shivering substitute that spent several days in a refrigerated truck. It tastes better because it is better.
 
With all that said, eating local and eating organic do not have to be mutually exclusive. One of the joys in exploring your local food scene and meeting family farmers is that you discover many of them use organic practices anyway, and have for quite some time. The image that your box of industrial organic eggs conjures up of the happy hens pecking away in a field can actually exist at a local farm, and you can go see it for yourself. Instead of being spoon-fed the illusion of sustainable agriculture, you can talk to your farmers directly and make informed decisions about specific practices you want to support. Is supporting organic agriculture better than supporting traditional agriculture? Absolutely. But if you really want to make a difference for the environment, the economy, and your health, consider making the effort to find locally produced foods as well.
 
- Nina Interlandi Bell
Mission Statement Creation
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Mission Statement Creation

What you say about your brand is as important as what your logo looks like. For clients with a big purpose but who are having a hard time putting Read More

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