Queenstown Ice Bar
Client: Future Hospital Group
Location: Queenstown, New Zealand
Industry: Entertainment
Location: Queenstown, New Zealand
Industry: Entertainment
Photography by @paulrayner_video
Published at:
Asia-Pacific Design No. 19. Sandu Publishing, China
Published at:
Asia-Pacific Design No. 19. Sandu Publishing, China
The Ice Bar is located next to the iconic Queenstown Gondola. An elevated take on the classic ice Bar experience, offering premium cocktails, a striking Scandinavian-inspired lounge bar built from 25 tonnes of hand-carved, glass-like ice architecture. It is a perfect spot to do something unique in one of the most scenic cities in the world.
To establish a trustworthy and strong bond with the audience, the concept for the identity was rooted in the brand's values. We divided the core attributes of the business into four groups; First, Queenstown (Mountain / Locally proud), Second, Ice (Blue / Sharp), Third, Flag (as an iconic symbol / a landmark, A must-do, Spirit of adventure) and the last one, Lightning (symbol of something energetic, A memorable experience Exciting / Powerful). With the sum of these vital characteristics, we develop the brand identity. An essential aspect of the brand is its versatility; it can be rotated without losing legibility, gaining nearly 360° in its visualisation.
Another fundamental aspect was to achieve a "selfie-friendly place" to attract visitors' attention. The idea was to create engaging installations to have an experience filled with emotions. On the one hand, we worked on one of the interior walls as if it were a sculpture made through the repetition of the pictorial mark. And later, to create a memorable experience, we decide to work with the resource of contradiction. We generate the feeling of "heat" in the foyer, so the audience will feel the impact and surprise of entering the freezing space of the ice bar due to the contradictory experiences.
The result is a brand with a cohesive narrative and unforgettable identity.
www.queenstownicebar.com
To establish a trustworthy and strong bond with the audience, the concept for the identity was rooted in the brand's values. We divided the core attributes of the business into four groups; First, Queenstown (Mountain / Locally proud), Second, Ice (Blue / Sharp), Third, Flag (as an iconic symbol / a landmark, A must-do, Spirit of adventure) and the last one, Lightning (symbol of something energetic, A memorable experience Exciting / Powerful). With the sum of these vital characteristics, we develop the brand identity. An essential aspect of the brand is its versatility; it can be rotated without losing legibility, gaining nearly 360° in its visualisation.
Another fundamental aspect was to achieve a "selfie-friendly place" to attract visitors' attention. The idea was to create engaging installations to have an experience filled with emotions. On the one hand, we worked on one of the interior walls as if it were a sculpture made through the repetition of the pictorial mark. And later, to create a memorable experience, we decide to work with the resource of contradiction. We generate the feeling of "heat" in the foyer, so the audience will feel the impact and surprise of entering the freezing space of the ice bar due to the contradictory experiences.
The result is a brand with a cohesive narrative and unforgettable identity.
www.queenstownicebar.com
Our work
Brand Design
Concept Development
Visual Identity
Environmental Design
Concept Development
Visual Identity
Environmental Design
