Tazo Tea Packing Redesign:
Tazo tea is already a creative, playful brand and their packaging needs to display that. The new packaging lets the consumer feel the brew of the tea just by looking at the box. The brew of tea will be represented on the box, displaying what color the tea is. Following swirls and flows that represent the different notes of caffeinated or uncaffinated teas. The interesting beautiful part of the design is that the boxes align when next to each other. Creating different framing, displaying the information. As for the text, the wave of flavor description is to add playfulness in the regulated text.
First I created a SWOT analysis of the brand and other brands. This helped bring different beneficial aspects to the brand.
I used real matcha tea to create different patterns for the packaging.
I took my favorite textures into photoshop and rearranged them and colored them to match the different types of tea.
