BINT AL NIL
This project aimed to create a new masthead lettering for "Bint Al Nil" magazine (1945-1957), in order to revive it and bring it back to the 21st century.
PROJECT TYPE | University Project (2022)
THE OLD MAGAZINE
ABOUT
"Bint Al Nil" which translates to "Daughter of the Nile", is an Arabic feminist magazine founded by Egyptian feminist Doria Shafik who campaigned for women’s rights.
TARGET AUDIENCE
Educated middle class Egyptian women.
SUBJECTS
Women's Issues - Women in Politics - Women in Journalism - Nutrition & Health - Profiles of Celebrated Women...
CHARACTERISTICS & VALUES
Covering subjects from a feminist perspective - Focusing on subjects related to Arab women - Promoting better conditions for women - Awakening Egyptian & Arab women’s rights movement - Setting the image of the modern, educated & conscious woman.
THE OLD MASTHEAD
To create a new modern lettering, there were some elements to consider after looking at the old masthead:
• Increase weight & contrast
• Better alignment of the letter forms to occupy a larger space on the cover for greater impact
• Keep the reference of the Nile river by creating a wave-like system instead of the “fish tail” ends strokes
• Increase fluidity
THE NEW MASTHEAD
After analyzing the old lettering, the new lettering was designed with greater weight & contrast. It is composed of a fluid wave-like unit, forming a consistent system of letter forms that reference the Nile river as the name indicates.
