Lexus: The Luxury Of Conversation

I worked as a digital copywriter on the Lexus campaign, the Luxury of conversation. In order to demonstrate just how whisper-quiet the inside of the Lexus LS-500 is, we hosted a series of radio interviews live from the car. In partnership with 702, Bruce Whitfield hosted the four interviews with South African trendsetters. 

I helped conceptualise the idea and rolled out content ranging from articles on 702's news site, to radio promos, to social media posts.