Since 2002 till 2012 I've been designing the AreaPro for Sónar Music Festival, sponsored by Adidas Originals. I make a creative proposal for the area using the concept briefing provided by the Advanced Music Agency. It has been the same area -150sqm tent located at Pati Mossén Puig at CCCB building in Barcelona.
This year the concept briefing was WOODEN WONDERLAND where I also added a DIY wonderland. My objective was to create a magical and naïf ambience where people would feel very special and confortable. Thank's to Lester, Poema Projects and Duduá team for their great job.
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