CONTEXT:
In 2020 Katana agency contacted me to develop a new packaging for Altesa cones. Altesa is the largest producer/distributor of cones in Latin America but operates in a B2B model. With this packaging redesign they will enter the B2C market.

CHALLENGE:
This redesign is part of a long-term strategy, where the cone is given back prominence, since ice cream is always the one that gets the attention. In that year, a law also came into force that obliged all products that exceeded a certain percentage of sugar, salt or fat to use black stamps on the upper part of the packaging.

APPROACH:
The visual exploration was focused on establishing the combination possibilities for your cone, while creating a very identifiable texture that stands out from other full color packaging on shelves, to help it adapt to the new market faster.


RICONOS PACKAGIN
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Owner

RICONOS PACKAGIN

1
31
0
Published: