Hector Mendoza's profile
Dos Amigos Dark Kitchen
CONTEXT:
In 2021 Dos Amigos approached to develop the brand of Dark Kitchen established in Mexico City.

CHALLENGE:
The main challenge of this project consisted on how to share visually as many context and brand storytelling as possible. This, to generate empathy, trust and visual recognition of the brand: considering that the materials to be developed are very limited and respond to specific needs within the transportation process.

APPROACH:
The use of an easily identifiable character allowed us to create a faster connection with the consumer, as well as the standardization of our visual messages helped us to position the brand faster. The graphics are built in a very playful and empathetic way, as these are very important aspects of a friendship.


Dos Amigos Dark Kitchen
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Owner

Dos Amigos Dark Kitchen

4
62
0
Published: