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    This is an advertising campaign for the all new Volkswagen Beetle.
Brief - To make print advertisements for the relaunch of the new Volkswagen Beetle worldwide. 
Solution - Volkswagen Beetle is a classic car that has a lot of history with it. It is mainly famous for its curves and many other things like its association with Adolf Hitler, it's part as a star in movies where Beetle plays the lead, the very famous Beetle ads which brought a new revolution in the advertising world, and many more.
Key Proposition (for below two ads)- Vokswagen Beetle is famous for its curves.
This ad is for the new VW Beetle for boys.
Key Proposition - Vokswagen Beetle is a classic car and it has a lot of history with it. So people should feel Proud and Honoured when they buy a Beetle.