Brief - To make print advertisements for the relaunch of the new Volkswagen Beetle worldwide.
Solution - Volkswagen Beetle is a classic car that has a lot of history with it. It is mainly famous for its curves and many other things like its association with Adolf Hitler, it's part as a star in movies where Beetle plays the lead, the very famous Beetle ads which brought a new revolution in the advertising world, and many more.
Key Proposition (for below two ads)- Vokswagen Beetle is famous for its curves.
Key Proposition - Vokswagen Beetle is a classic car and it has a lot of history with it. So people should feel Proud and Honoured when they buy a Beetle.