ideare e progettare marchio e campagna adv per una nuova cioccolateria, chocolate philosophy.
il mood del brand richiama gli anni ‘70 e il kitsch applicato al contesto dei giorni nostri. Ho voluto utilizzare due font che creassero contrasto fra le età diverse ma che risultino comunque armoniose. La campagna è fotografica, accattivante con un copy ironico.
brand design and adv campaign for a new chocolate shop, chocolate philosophy.
The mood of the brand recalls the 70s and the kitsch applied to the context of today. I wanted to use two fonts that create contrast between different ages but that are still harmonious. The campaign is photographic, captivating with an ironic copy.
![ads Advertising Brand Design brand identity design logo Logo Design Packaging visual visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/676e8a146456957.62b0e462b00c8.png)
![ads Advertising Brand Design brand identity design logo Logo Design Packaging visual visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9a708146456957.62b0e462b0680.png)
![ads Advertising Brand Design brand identity design logo Logo Design Packaging visual visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b36e08146456957.62b0e462b0da1.png)