Be So Happy
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Be So Happy/05.2022
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3d Modelling, texturing, rendering, animation
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Graphic design and branding by Markaworks.
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I was Responsible for Modelling, Texturing and rendering of the project. I used ZBrush to sculpt the individual Gummies. We wanted to compliment the packgaging design and used individual graphical elements and assets to stregnthen the brands identity in 3d scenes.
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Real life items like clocks and vegetables were used to compliment the supplements purposes and aromas. These 3d objects were modelled using 3d's Max and textured with substance painter to produce a natural result and satisfy the customer.
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To get a realistic look while keeping the dynamic and energetic feel we used brands approved colors in 3d scenes and textured the package in high resolition combining normal and displacement maps which allowed me to keep the realistic look on both the gummies and packgages themselves.
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We really wanted to give the energetic feel with an animation. We didn't want to tire the scenes with too much details so we wanted to create something simple and dynamic for the animation. Changing the background color in accordance with the rotating bottles resulted in a clean and dynamic animation which, again, complimented the purpose of the product.
Batıhan AYYILDIZ
https://www.instagram.com/bathanyyldz/
bathan.crtv@gmail.com
