Sellzone is a powerful suite for Amazon sellers powered by Semrush. Sellzone consists of tools focused on boosting visibility, growing traffic, improving conversions, and getting the most out of ads. Sellzone’s mission is to make selling easier and grow the Amazon seller’s business with top-notch data.
In the process of work, we explored a lot of different metaphors for the brand logo: from simple visualization of growing charts and sales symbols (such as the stylized Amazon cart icon) to more complex and abstract metaphors that could help convey brand character, advantages and values. As a result, a choice was made in favor of the image of a guiding star, divided into sections by growing charts, symbolizing the growth opportunities.
The Sellzone toolkit provides entrepreneurs with a great opportunity to get a helicopter view of their Amazon business by scanning and analyzing data. The graphic concept is based on various combinations of shapes taken from the radar grid. These graphic fragments represent different aspects and zones of the Amazon seller business landscape. We chose 3 methods of cropping shapes in working with a style.
The patterns are divided into two main groups: industry metaphors and stylized visualization of data. Elements used for the patterns and icons system are based on symbols that are well-recognized in the world of Amazon sellers and fit the logic of the Sellzone tools names: Traffic Insights, Listing Quality Check, PPC Optimizer, Keyword wizard, Product Research, etc.
Iana Chernovskaia → identity concept & design
Dima Zilpert → creative & art-direction
Maria Kurochkina → animation
Herman Pavliuk → UI designer
Herman Pavliuk → UI designer
Anton Leshinsky → project mgmt
Semrush Creative Agency, 2022
