What was the problem?
Cisco needed a new template design for email applications. Their current templates was causing trouble across platforms and was not taylored to responsive design.
What was my proposed solution?
Develop a design that:
Supported the brand.
Was easy to implement
How did I do it?
Simplified the design and process
Cisco needed a new template design for email applications. Their current templates was causing trouble across platforms and was not taylored to responsive design.
What was my proposed solution?
Develop a design that:
Supported the brand.
Was easy to implement
How did I do it?
Simplified the design and process
Designed templates following Cisco brand guidelines.
Used approved Cisco photography.
Used approved Cisco photography.
What did Cisco get?
Clean and easy to read and use email templates
The original templates consisted of -
Header Variations: 36
Footer Variations: 4
Backgroiund colors: 2
Color themes: 10
Action Button Styles 3
Side Bar Formats: 3
Body Components: 5
Page Structure: 6
Body Content: 14
Simple designs based on responsiveness and easy to read content. This also resulted in easy implementation across platforms.
The final template elements were reduced to -
Header Variations: 3 basic and custom options
Footer Variations: 1
Background colors: 1
Color themes: 3
Action Button Styles 3
Side Bar Formats: 0
Body Components: 3
Page Structure: 4
Body Content: 4
Header Variations: 3 basic and custom options
Footer Variations: 1
Background colors: 1
Color themes: 3
Action Button Styles 3
Side Bar Formats: 0
Body Components: 3
Page Structure: 4
Body Content: 4
And the end results...
