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Why Now Is The Time To Get Into E-sports Betting?
Why Now Is The Time To Get Into E-sports Betting?

With the return of traditional sports leagues after the 2020 suspension, this year is promised to be a great year for betting operators like Bet way. Due to the suspension of traditional sports early last year, many people are looking for alternative sources of entertainment, and millions of punters are turning to e-sports betting. As a result, research shows that the e-sports market has made more than $1 billion in revenue per year, which was previously expected to be the limit in 2022.

Although some operators are still wondering if the new-generation game market is worth pursuing, the closure has helped further promote the e-sports space. Fortunately, e-sports are experiencing a wave of legalization and recognition around the world, and LAN Play's comeback is contributing greatly to their rebound. It makes 2021 the perfect year to enter the e-sports betting space for good reasons.

Variety of games and betting opportunities

The main reason why most punters choose to bet on sports instead of playing other casino games is that they can choose many different leagues and games. You can bet on everything, including basketball, soccer, rugby, American football, and even ambiguous games such as darts, badminton, and netball.

E-sports are also very similar, with leading bookmakers offering a variety of games, international events and leagues. Major e-sports products that can bet on using the Bet way app include Call of Duty, Dota 2, League of Legends, and Counter Strike: Global Apprentice.

New Advertising Opportunities

As traditional sports were suspended last year, advertisements contributed greatly to the growth of e-sports. Many leading brands have chosen to capitalize on e-sports huge potential and the great promotional opportunities it offers. That's why companies like HP and Intel have years of sponsorship deals with franchises like Over watch League.
Experts also reported growing interest in using e-sports to promote fast-moving consumer goods. For example, Coca-Cola and Kellogg are already preparing for that after signing a profitable contract with Major League Soccer and Over watch League in 2019. Some companies invest in brand ambassadors, such as Proctor and Gamble, who recruited Dota 2 player RAMZES666 (Roman Kushnarev) as brand ambassadors.
Earlier this year, automotive giant BMW also announced plans to expand its e-sports presence by partnering with five League of Legends teams. The increase in advertising exposure is naturally developing the e-sports industry while promoting their brands in this symbiotic relationship.

E-sports' growth is showing no signs of slowing down.

Although e-sports suffered some difficulties due to the suspension of live events at the stadium, the industry shows no signs of slowing down profits and fans' growth. As more companies recognize their potential, advertising revenue from other brands is expected to reach $1 billion in the next two years. Experts also forecast that industrial profits will rise to about $1.8 billion by 2023, which is now significantly underestimated by last year's earnings. It shows that 2021 is the perfect time for betting operators, advertisers, and punters to consider e-sports betting more seriously.

Why Now Is The Time To Get Into E-sports Betting?
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Why Now Is The Time To Get Into E-sports Betting?

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