Yay for Kids Rebranding


YAY FOR KIDS​​​​​​​
About us
Yay is a brand of intellectual toys for children, helping children promote creativity, stimulate intelligence and bring laughter to children. Along with that, there is a variety of designs, colors, shapes, attractive in terms of images and curiosity and excitement of children. Yay's main customers are children who are beginning to explore and discover the world around them. And parents want to find for their children a happy time and experience many new things.

Naming
Yay is the sound of happiness that we all shout it out loud at least once in our life, even as a kid or as a grown-up. Yay is the exciting emotional expression that every parents and family would love to see in their children during the childhood.​​​​​​​
Thus simply, we choose Yay to be our brand name as we would like our small brand to be the one who can bring more fun and little happiness to children. Our mission is to support you to find the perfect gift for your little one and create special moments to remember.
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Vision
Become a leading company in intellectual toys, sustainable development for the benefit of consumers.

Mission
Create a joyful childhood for children, create a generation of children who develop creative thinking and full of emotions.

Hunger
Try our best to contribute to raising the emotional stature, intellectual development, emotional development for Vietnamese children Create more dreams, creative talents, exciting emotions, Empowering emotions Contributing and sparking emotional intelligence.

Our logo
Based on joyful emotions, happy sounds, we chose the logo type as typography, with the highlight of 3 sound tiles, creating a clear Yay logo in terms of visuals but also enough in terms of emotions.
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client — Yay - For Kids
location — Ho Chi Minh City, Vietnam
year — 2021

art direction — Tri Truong
graphic designer — Tri Truong, Thao Huynh, Son Nguyen
motion designer — Lam Thanh


from Vietnam with enthusiasm
thanks a bunch for watching!


APPROACH US
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Tri — Thao — Son — Lam




Yay for Kids Rebranding
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