In 2012 I had the honor of working with the Red Sox and their archivists and architects in transforming an underutilized space in Fenway Park into a special space for season tickets holders: the Royal Rooters Club.
Beginning with a raw space that had been carved out of the parking garage, we collaboratively developed a space and exhibition plan. The unique space, a fluctuating budget, and multi-use brief – it also needed a bar, had to serve food, be used for functions, and integrate with the park tour – dictated a very iterative design process.
With full access to the Red Sox archives I worked collaboratively with the entire team to distill 100 years of baseball history, integrating a graphic narrative, historical artifacts, and archival footage into a coherent narrative that flows through the space. Detailed coordination and on-site work with the architects, AV vendor, and graphics production house ensured a smooth installation and club launch.
As with digital products, information architecture is critical to a successful experience. Large headlines provide key historical reference markers, with detail revealing itself as the visitor moves closer.
Birth of a Ballpark, 1912-1930
Birth of a New Era, 1930s
Teammates and WWII, early 1940s
1940s-1960s
The Impossible Dream, 1960s-1990s
The Curse is Broken, 2000s
Historical greats
Contemporary greats
