Sovereign by Carole McClellan
This was a brand identity and commercial executed for fashion designer Carole McClellan as promotional material for her SOVEREIGN line of leather apparel. For the brand, the task was to create a logo and mark that encapsulated Carole's elegant yet edgy style. Unique to the SOVEREIGN clothing line, is an extremely light weight leather. With that in mind, a video was created that embraced the theme that this luxury clothing is softer than silk and lighter than air.