Target: Happi Mishap Store | Brand identity design proposal
Strategy and Design by Storm Slash Studio
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The original idea of the owner Happy Mishap was to turn it into a store specializing in selling equipment for extreme sports such as climbing, skateboarding, Bmx, sailing, surfing, skydiving, ...
The brand names Happi Mishap means an accident, a mistake, or an event that is unintended but leads to a beneficial outcome or a pleasant surprise. This is the goal and vision of the brand, the main purpose is to bring joy and excitement to customers through the form of experience, through each product of the store, reminding customers whether even if they have difficulties, bad luck, and unstable psychology, the brand will always accompany and stick with them on the journey of training and sports, regardless of the circumstances.
Inspired by that, we exploit this brand image with undulating polylines or zigzags, the folds give the brand a diverse and flexible logomark that looks like a human face wearing a helmet, a parachute or two fingers gripping the cliffs... Accompanied by a modern color system to express the variety of products. From here, the brand really brings a breath strong, joyful, happy on all sports activities of customers.
Art direction and design | HaPhan Ng
Support | Bao Kim
Mail | stormslashstudio@gmail.com
