Road Safety Campaign
An initiative campaign I built from scratch.
Road accidents tend to be a major cause of fatalities and
disabilities. In Malaysia, the issue of traffic accidents is now
also regarded as one of the most serious social problems.
Most people’s concern is to get to their destination as fast as
possible. The road safety campaign is to urge the public to
be aware of the consequences of reckless driving and value
their body parts before it’s too late.
Print Advertisement Idea
Replaceable car parts, Irreplaceable body parts
No matter how well in fixing back your body parts, it won't be as perfect as before.
The overall idea is portrayed with a bent image where a gigantic human body is reconstructed back with broken wrecked car parts.
Blood in form of Break Fluid is poured all over the broken wrecked car parts. All body parts formed are extracted from the wrecked car parts from severe accidents including the blood stains from break fluid.
Single-minded Proposition
Value your body parts
Kancil Awards - Silver
I collected numerous wrecked car parts and arranged them one by one to form a gigantic human body on the spot.Then I poured a bottle of break fluid all over the human body made out of wrecked car parts. Here are the behind the scene pictures in which I collected and extracted suitable wrecked car parts - steering wheels, headlights, springs, exhaust pipes, shattered glasses, wires, bumpers, wheels, dented wrecked car parts etc from the junk. The gigantic human body formed is shot from the bird's eye view.
The place where I extracted the wrecked car parts due to accidents. Each vehicle has their own history of accident.
