Jeevansathi.com (mini campaign)

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Topic description - Jeevansathi.com is one of the leading and most trusted matrimony websites in India. Making happy marriages happen since 1998.

Target Audience - Bachelor

Proposition - I've used Emotional Selling Preposition (ESP) to convey the motive of the advertisement.

Concept - I wanted to connect to the audience through emotional appeal of desire for marriage. Through the visuals I've shown the word 'Marriage' in different languages in which the letter 'i' is missing as 'i' means yourself. When you will put yourself through this process of marriage, only then it is possible and it starts with logging in to Jeevansathi.com. Overall, it is a typography based minimal campaign which arouses curiosity.

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