Challenge:

Present Vista Pro to the customer as the only headphone you need. Gone are the days of using one for your workout and another for the remainder of the day. Vista Pro can do it all: work, play, calls, zoom, downtime, go time. And who better than Jimmy Butler to tell this story?

Concept:

Basketball player, entrepreneur, and style icon, Jimmy Butler is as versatile as they come. But we knew that already. What the world doesn’t know is that Jaybird’s Vista Pro is equally as versatile as Jimmy. A headphone jam-packed with game-changing innovation, they are truly built for any moment and every occasion. This is the one and only one headphone you need.

Vista Pro: It’s the one.